Nutraceutical business & technology

3 DeepTech trends leading to the growth of the Nutraceutical industry


India is a USD 9 billion nutraceuticals market and is expected to reach USD 50 billion by 2025. The future of Nutraceuticals is multidisciplinary scientific convergence. With the advancement in technology, the nutraceutical and pharmaceutical industries have benefited from significant investment. Some of the significant technological advancements are listed below –


Information Technology


Artificial Intelligence

Nutraceutical companies can use artificial intelligence to quickly select ingredients based on the comparison of millions of data points related to nutritional studies. It can also help recommend the most appropriate nutrient composition depending on the dietary and health data provided by the consumer. Artificial intelligence can enable businesses to predict demand for nutritional goods as well as elements in the supply chain.


Robotic Process Automation (RPA)


A successful RPA implementation can increase efficiency, improve performance, reduce costs and sell products faster. RPA can generate insights into business patterns, customers and industry trends, providing the opportunity to perform critical services with better results.


Edge computing and the Internet of Things


With the deployment of the Internet of Things (IoT) across the manufacturing spectrum, every touch point of the production line is equipped with sensors to record large amounts of data. Everything from smartwatches to heart rate monitors are at the edge of the network, providing real-time data, all thanks to edge computing.


Quantum computing


Quantum computing could potentially increase the quality and completeness of clinical trials, reducing the number of sites and “real” patients. Using this quantum computing technology, both positive and negative effects of the latest therapeutic approach can be predicted.


Virtual reality and augmented reality


VR and AR make life easier during production and processing by providing step-by-step instructions, reducing the learning curve. Introducing AR holograms and 3D objects into the product experience and bringing AR nutritionists directly into shoppers’ homes will make product information more digestible and accessible.


Biotechnological trends


Gene editing


Gene editing techniques are used to develop therapies used in the treatment of chronic diseases and disorders that affect a large population base worldwide.




Microfluidic technology is an emerging approach that can be used for nutraceutical delivery with precise control.


Big data technology


Industry analysts today must work on “big data” to obtain quality data that is reliable, validated and integrated with a clear data governance mandate to know what is happening and where the trend is going.


Synthetic Biology


Plant synthetic biology has the potential to improve human health by creating plants that produce drugs, nutrients, and nutraceuticals, and technological challenges hinder our ability to create plants that produce health-promoting small molecules.


3D printing trends


3D printing techniques in the nutraceutical industry have spawned newer business ventures that use the technology to better deliver nutraceutical drugs. It allows the use of customizable ingredients to create customized products with food ingredients. Personalization of 3D printed food can meet nutritional recommendations associated with a restricted diet, possibly reduce complications and hospitalization.


Some sugar substitutes, such as maltitol and xylitol, are commonly consumed by diabetics. Therefore, a 3D printed chocolate-based food product containing a complex mixture of these synthetic sweeteners and functional polysaccharides was produced. This latest technology also has a unique role in the delivery of personalized nutritional supplements, where they print your personalized supplements that promise to release essential nutrients in time to suit your needs and daily routine.




The pandemic has been the driving force behind India’s explosive expansion in the nutraceutical industry, and with the application of technology in every operation, it can instantly catalyze its growth. The outbreak of COVID-19 has highlighted the need to boost immunity with natural herbs and plants. The nutraceuticals market in India has grown by leaps and bounds since 2020, be it Ashwagandha or herbal kaadha for immunity. Due to the pandemic, the middle class has been forced to switch from pharmaceuticals to nutraceuticals and dietary supplements.






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